Growing An Online Business Ain't Easy... Right?
We get it. We've been there too. It's tough.
IT'S DEEPLY COMPLEX
Figuring out what to focus on can be overwhelming and hugely time-consuming.
How It Works
Foundana Can Help
Foundana is a shopify aggregator that acquires, operates, and scales micro brands that have proven product-market fit in an evergreen niche.
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"It's very natural for solo/part-time founders to hit a plateau with their store. This is where we come in. Our multi-discipline team has the right systems and processes to take promising brands to the next level"
Sean - Founder
What We Look For
Are you a match? Please get in touch.
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Shopify Led
90% of revenue is through your shopify store. Our main area of expertise.
Product - Market Fit
A proprietary product with lots of great reviews, targeting a specific and sustainable niche.
The Right Size
Micro brands with room to grow. 12 Month Revenue should be between $100k - $500k.
FAQ
Does my business need to be profitable?
In short, Yes. We primarily look to acquire winning brands/companies that are already selling products and making profit. We aren't looking to find the 'next big thing' and we value acquisitions based on past performance rather than future growth projections. It's much easier (for everyone) this way!
Do you buy FBA or dropshipping businesses?
We want to build a portfolio of brands that have a strong moat - meaning that they are well protected from competition and have a low risk profile. Given that many FBA brands don't 'own' their customer or the supply chain, we see these as higher risk. The same reasoning applies to dropshipping companies. We prefer shopify brands that manage their own inventory.
How long will selling my store take?
Our Due Diligence process has become super streamlined. Once you've submitted all of the information about your store, assuming you meet our criteria, we can provide an offer within a matter of days. A dedicated agent will help you each step of the way. Plus, everything can be done virtually and from any timezone. Easy Peasy.
Do you take on external investment?
We partner with a select number of investors that want to get more direct access to the growth potential of micro brands in the E-Commerce industry. Our investors are part of the team and like to play an active role in shaping the portfolio. If this sounds like you then you can get in touch here.